Do you want to create your best SEO content that ranks this year? Becoming a blogger is one thing, mastering SEO is another thing.
Today, I will share with you “8 powerful tips to mastering SEO for content ranking” on search engine, drive more traffic to your site and increase visibility.
Without further Ado, let’s get started;
Before now, dominating the internet and driving enough traffic to websites was much easier with quality content but things literally had changed over the years.
Again, ever wondered how certain websites seem to effortlessly rank at the top of search engine results pages (SERPs)? It’s no secret that search engine optimization (SEO) is the key to online success. In this blog post, we will delve into the world of SEO and explore how mastering this essential skill can propel your website to new heights.
To rank on search engines, there is a need to understand and master the following:
- Keyword research
- On-Page SEO
- Quality Content Writing
- Quality Backlinks
- Site Performance
- Social Media
- Measuring Your Success
In this article, we’d look at each of the listed best practices to implement on your site for ranking purposes.
Understanding Keyword Research (SEO BEST PRACTICES)
Dominating the internet with your contents, there is a need for keyword research. Getting to know what people search for gives you a chance to rank for your targeted keyword on Search Engine.
There are various keyword research tools on the internet among which are:
- Google Keywords Planner
Understanding and leveraging on any of the above keyword tools would not only make your site rank on search engines but will also increase your traffic, blog relevance and also ease your journey to mastering SEO tactics.
For a perfect understanding of how to do proper keyword research, Kindly visit Semrush. I derives all my knowledge about SEO from Semrush and I strongly recommend it for beginners who want to practice the art of mastering SEO.
On-Page SEO Best Practices (mastering seo)
On-page SEO has become so much more important. As a blogger or website owner, your content structure is very vital to Search Engine.
On-Page SEO which is most time known as On-site SEO is the practice of optimizing webpages or article or blog post to improve a website’s Search Engine Rankings and derives organic traffic.
To better understand On-page SEO, I’ll be explaining each of the two major categories that make up On-page SEO.
- HTML Tags (Title Tags, Meta Descriptions and Headings)
Optimizing Title Tags, Meta Descriptions, and Headings (SEO)
One of the major HTML tag in SEO is the Title Tags. It is advisable to keep your title short, concise and straightforward.
The worst SEO practice in content writing is having a long title. Studies had shown that, shorts title increases your Click Through Rates (CTR) and it gives your potential audience a clear picture of what your article or blog post is all about.
In addition, for your title to be SEO friendly, it must contain a value i.e. a number, your focused keyword and if possible, specify the year and be updating it as the year passes by.
A title like “8 Ways to Improve On-Page SEO 2023” will gain most of the clicks when appeared on search results compared to when you have a title like “On-Page SEO for Bloggers”.
Meta Descriptions That works in SEO
No doubt, meta descriptions play an important role in an on-page SEO. Fine-tuning your article meta description captures the attention of your audience. Readers want an answer to their searches without stress.
Think of it, when searching for something on the internet, what makes you click on a results? either the title of the content look like what you are searching for or it contains attention-grabbing meta descriptions.
Meta descriptions are usually 150 characters that best summarize your contact. So, it’s very necessary to keep your audience in mind when creating your meta description. Search Engine keeps track of all this before ranking any article.
Best SEO Heading
Heading ranges from h1-h6 with h1 considered as the major heading, h2 is considered as sub-heading and h3 is considered as Sub-sub-heading.
Moreover, it is a good SEO practice to use headings in your blog post the way they should be used. Besides, organizing your content heading makes your content readable and easier to navigate.
Secondly, the major thing Search Engine prioritize aside from title tag, is the structure of your content, it entails the headings, paragraphing listing, and internal and external links.
Finally, the major heading (h1) can only appear once when writing an article. More of this would be discussed subsequently in this article.
Quality Content Writing (MASTERING seO)
Quality content writing is not just about long article or blog post, but putting in mind the people you are creating the content for.
In fact, in SEO, quality content is one of the most important thing to consider because, it has the potential of reducing the bounce back rate and increases click-through-rate (CTR).
Most of the elements that constitute quality content writing had been discussed above.
Moreover, Google ranks contents with more value than contents with less value. This are determined by users interactions with you contents: the average time spent on a page, the CTR, content structure and bouncing rate, all these elements contribute to the quality of your content.
To learn more about how to write quality content that ranks visit SEO Buddy.
Quality Backlinks (SEO BEST PRACTICES)
In fact, ranking in search engines without quality backlinks can be frustrating.
Backlinks are called inbound links, they represent another website’s traffic coming to your website. The quality and quantity of the backlinks acquired helps you rank higher in search engines.
Moreover, quality backlinks doesn’t rank your site alone but would also lead to increase in traffic and domain authority (DA). The higher the quality backlinks the higher the organic traffic and niche relevance.
Lastly, you would want to ask, how can I acquire quality backlinks to my blog? Well, check this in-depth article that guides you on how to acquire quality back links. Check it out HERE
Site Performance (mastering seo)
Site performance is one of the criteria to rank on search engines. Google have been using site speed as one of the factor in ranking site since 2010 and it stand till now.
Furthermore, Site performance which is sometimes refers to as site speed is the time taken for a site to load its contents. The faster it is the lesser the bouncing rate.
Best Practices For Site Speed
- Compress Images
- Compress your code
- Upgrade Hosting
- Active Browser Caching
- Implement CDS
- Test with multiple page speed testing tools
In addition, for further exclusive knowledge on how site speed influence search engine ranking visit Backlinko.
Lastly, implementing all the tips discussed in this blog post alone with the resource pages provide would trigger your site ranking.